Currently, fruit is not available in Russia year round. Existing juicing machines are old/obsolete, non-automatic and require considerable manpower to operate. That, together with the short shelf life of the fruit, leads to financial losses. As a result, fresh fruit juice is sold mainly in luxury stores.
The Bee Smart Trade Group set a goal to engender a fruit juice revolution in Russia by making high quality fresh fruit juice available to the general population at an attractive price. The Group will open a chain for the sale of natural fruit juice, while maintaining a fixed gross profitability and solving the problem of the unavailability of the fruit at a uniform price throughout the year. The quality of the product will be maintained, as well as the profits of the franchisers and the operators.